The old adage that advertising is the lifeblood of any business rang true for the industrial society of the latter half of the twentieth century. However, these days a more fitting version would read: innovation is the lifeblood of any business. In every field, unbridled competition,...
Innovation, flexibility, lightness and speed are some of the keywords that individuals and businesses must acquire today in order to compete in a globalized world. With this in mind, iAPPY was conceived of as a powerful and flexible instrument at the service of businesses, made to: ...
Creativity, quality raw materials and the right means. And when it comes to food trucks, the word "means" is the most suitable. The choice of a food truck must not be limited to the aesthetics and functionality of the vehicle, but above all, to verify compliance...
The new challenge for street food vendors: Bringing people back to the joy of eating out of their home The question that is on everyone’s mind during these weeks, both in the private and the public sector, is how to jump start the economy after months...
Our lives have come to a screeching halt since February, but the food business has adapted quickly. Restaurant are still closed but food delivery is all the rage! The current health emergency took our lives by surprise in the first months of 2020. It became the...
We’re on the verge of this strange lockdown period, and this is a time to recollect and understand how to move forward. Nobody expected such a sudden and complete halt, and even if everyone is more than willing to open up again, we have to...
Today, food trucks are a real mass phenomenon. An alternative and original way to enjoy a meal outside the home. In fact, over 2.5 billion people eat street food every day and for that food trucks are a market that seems to know no crisis. Food...
A family business in the food catering industry that has sold Roman "pizza alla pala" with the highest quality mortadella since 1950. Gino 1950 have chosen to launch their brand outside their neighborhood by buying a customized Ape TR to offer their customers an unforgettable meal. The...
The frontiers of marketing are limitless. The company Fonti di Vinadio SpA demonstrates it once again by purchasing a new retro-style food truck to promote their flagship product: Acqua Sant’Anna. Their beautiful converted Citroën Jumper Type H promo truck, for participation in promotional events and initiatives,...
Signorvino is a wine retailer with shops all over Italy. The company was founded in 2012 from an idea of Sandro Veronesi, president of the Calzedonia group, with the objective of creating a young and modern wine shop format. In the Signorvino stores many of the...
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