Together with hamburger and ice cream trucks, mobile pizza trucks are the highest-selling vehicles in the street food sector. In contrast with the former examples, a mobile pizzeria requires the use of a specific type of oven which must be safely and efficiently built into the...
Once upon a time there was the mobile ice cream cart; today, its heirs carry on with this tradition and have brought it up-to-date in order to keep it appealing. The wooden hand-drawn ice cream cart was followed by a bike-drawn cart, and then small vehicles...
COMPANIES which are looking to sell street food equip themselves with food trucks to get around the limitations of fixed locales and take advantage of mobility. Naturally, some SMALL BUSINESSES start street food endeavors with customized trucks which are fit to their needs. In the food service...
The Ape V-Curve project began in 2015 as a way of creating a small food truck that would go beyond the traditional concept of a traveling sales vehicle. Instead, the idea was for it to become a designer object capable of effectively communicating a brand’s...
1. First off, quickly tell us about your background and professional experiences After attending hotel management school, I was one of 15 students chosen from across Italy for an advanced chef training course. It was located in Trentino and we studied everything from cooking to enology...
When companies see a good business or marketing opportunity in the street food or catering sector, they need to figure out the logistics and instruments necessary to take advantage of it. A quality food truck is surely an ideal vehicle for many valid reasons: it allows...
The food service sector has always stood out for the imaginative ways in which it offers services to a clientele always in search of something new. One of the biggest influences on a food service business’ success is its location. Being one intersection down the road,...
The Ape has been an icon of Italian manufacturing since 1948, the year in which Piaggio created the first three-wheeler VespaCar. Since then, through its many different transformations and versions, this commercial vehicle has become a symbol of Italian design throughout the world. The Ape now...
Accounting for a small percentage of the food industry, the street food sector is an extremely dynamic and fast-growing niche within the market. Solid numbers and two decades worth of stable growth are not the only proof which show it is not a passing fad. You...
In many European countries, there was a time when hamburgers were considered to be fast food which was prepared with less than stellar ingredients. Hamburgers were associated with chains like McDonald’s and Burger King, places where one compromises quality for convenience. Today things are much different. Once...