In a previous article we saw how companies in the food industry use food trucks for promotional and sales purposes. It wasn’t hard to imagine that food trucks would become a useful tool for large food retailers, shopping centers, and supermarkets as well. Over recent years, the...
The popularity of food trucks has distracted from the fact that beverage companies are also exploring the potential of these vehicles for selling cocktails and aperitivi. Premium brands like Martini, Aperol, Schweppes and Signorvino have all purchased food trucks specialized in the sales of beverages (i.e.,...
Competition is stiff in the cosmetics industry, with lots of companies trying to set themselves apart and vying for the attention of customers. For these companies, being able to promote cosmetic products and perfumes is just as important as producing them. In such a competitive sector, companies...
Over the last few years, enjoying food in the streets and other outdoor spaces has come back strong. Food trucks in particular have established themselves as an effective and trendy means for managing street food and beverage sales. In fact, street food and street drinks go hand...
Over the last few months, artificial intelligence has been a hot topic thanks to ChatGPT, a chatbot developed by OpenAI with exceptional natural conversational skills. In addition to arousing lots of public interest, ChatGPT has unleashed an intense debate in which some of the biggest experts...
When thinking about the purchase of a food truck or a dedicated self-storage retail, two main alternatives come to mind: the truck with customised equipment; the apecar converted for street food or other activities. These are two very attractive options that can perfectly serve the goals...
It is no longer news that food trucks are an excellent marketing tool. The era of roughly built food trucks for markets, is long gone. Poorly manufactured products, which do not meet the legal requirements, are still numerous, but they have been totally outclassed by productions...
Fashion houses have always been among the most dynamic and open-minded companies. It could not be otherwise as they operate in an industry where products, customer tastes and societal demands change with the seasons. The fashion clothing and accessories industry is also characterized by enormous and...
Entrepreneurs who choose to invest in a food truck come from the most different business sectors and are a constantly growing reality. Food trucks are purchased for various purposes as a primary business, as an alternative to opening a restaurant as a means of opening up...
Italian cuisine, including street food, has a great tradition. From south to north, there are hundreds of delights worthy of mention, but some areas of the Bel Paese stand out for having developed a great variety of excellent recipes. The best known culinary traditions of the Italian...