Entrepreneurs who choose to invest in a food truck come from the most different business sectors and are a constantly growing reality. Food trucks are purchased for various purposes as a primary business, as an alternative to opening a restaurant as a means of opening up...
Italian cuisine, including street food, has a great tradition. From south to north, there are hundreds of delights worthy of mention, but some areas of the Bel Paese stand out for having developed a great variety of excellent recipes. The best known culinary traditions of the Italian...
Together with hamburger and ice cream trucks, mobile pizza trucks are the highest-selling vehicles in the street food sector. In contrast with the former examples, a mobile pizzeria requires the use of a specific type of oven which must be safely and efficiently built into the...
Once upon a time there was the mobile ice cream cart; today, its heirs carry on with this tradition and have brought it up-to-date in order to keep it appealing. The wooden hand-drawn ice cream cart was followed by a bike-drawn cart, and then small vehicles...
COMPANIES which are looking to sell street food equip themselves with food trucks to get around the limitations of fixed locales and take advantage of mobility. Naturally, some SMALL BUSINESSES start street food endeavors with customized trucks which are fit to their needs. In the food service...
The Ape V-Curve project began in 2015 as a way of creating a small food truck that would go beyond the traditional concept of a traveling sales vehicle. Instead, the idea was for it to become a designer object capable of effectively communicating a brand’s...
1. First off, quickly tell us about your background and professional experiences After attending hotel management school, I was one of 15 students chosen from across Italy for an advanced chef training course. It was located in Trentino and we studied everything from cooking to enology...
When companies see a good business or marketing opportunity in the street food or catering sector, they need to figure out the logistics and instruments necessary to take advantage of it. A quality food truck is surely an ideal vehicle for many valid reasons: it allows...
The food service sector has always stood out for the imaginative ways in which it offers services to a clientele always in search of something new. One of the biggest influences on a food service business’ success is its location. Being one intersection down the road,...
The Ape has been an icon of Italian manufacturing since 1948, the year in which Piaggio created the first three-wheeler VespaCar. Since then, through its many different transformations and versions, this commercial vehicle has become a symbol of Italian design throughout the world. The Ape now...