COMPANIES which are looking to sell street food equip themselves with food trucks to get around the limitations of fixed locales and take advantage of mobility. Naturally, some SMALL BUSINESSES start street food endeavors with customized trucks which are fit to their needs. In the food service...
The Ape V-Curve project began in 2015 as a way of creating a small food truck that would go beyond the traditional concept of a traveling sales vehicle. Instead, the idea was for it to become a designer object capable of effectively communicating a brand’s...
1. First off, quickly tell us about your background and professional experiences After attending hotel management school, I was one of 15 students chosen from across Italy for an advanced chef training course. It was located in Trentino and we studied everything from cooking to enology...
When companies see a good business or marketing opportunity in the street food or catering sector, they need to figure out the logistics and instruments necessary to take advantage of it. A quality food truck is surely an ideal vehicle for many valid reasons: it allows...
The food service sector has always stood out for the imaginative ways in which it offers services to a clientele always in search of something new. One of the biggest influences on a food service business’ success is its location. Being one intersection down the road,...
The Ape has been an icon of Italian manufacturing since 1948, the year in which Piaggio created the first three-wheeler VespaCar. Since then, through its many different transformations and versions, this commercial vehicle has become a symbol of Italian design throughout the world. The Ape now...
Accounting for a small percentage of the food industry, the street food sector is an extremely dynamic and fast-growing niche within the market. Solid numbers and two decades worth of stable growth are not the only proof which show it is not a passing fad. You...
In many European countries, there was a time when hamburgers were considered to be fast food which was prepared with less than stellar ingredients. Hamburgers were associated with chains like McDonald’s and Burger King, places where one compromises quality for convenience. Today things are much different. Once...
Pizza has been such a global success that it is practically well-known and loved everywhere. The sales potential of this product is essentially endless given that it is eaten by almost everyone at any hour of the day. Unsurprisingly, restaurant owners are no longer just content with...
The custom of eating and drinking in the streets, whether in public locations or outdoor spaces, has made a big comeback over the last few years. Street food goes back to ancient times for the simple fact that people have always eaten outdoors and in public...