It is well-known that in the restaurant market that a good product always displaces a bad one.
However, when it comes to choosing where to eat, the quality of the product isn’t everything, and other factors come into play, such as the quality of service, the cleanliness of the establishment, and the aesthetics and atmosphere on offer.
A food truck is a moving venue, a place where good food is bought while seeking the same pleasant sensations.
The food trucks that can evoke these feelings are the ones that work. Naturally, the same principle that applies to traditional venues applies to these mobile ones: they can be multiplied to replicate success and expand the business.
In traditional catering, chains (of restaurants, pizzerias, ice cream parlors…) are created, in the street food sector, fleets of food trucks are created.
Fleets of food trucks to increase success
A company may decide to purchase two or more food trucks for various strategic and operational reasons.
Let’s look at some with related examples.
Expanding Geographic Reach
With more food trucks, a company can operate in different areas at the same time, reaching a wider and more varied clientele. This allows exploration of new markets and an understanding of where the products or services offered are more popular.
Kalle
2 V-Curve Piaggio Ape
1 Piaggio Porter Craft X
Saturating a Geographic Area to Preempt Competition
Having more vehicles in the same location or within a limited geographical area is a way to prevent competitors from entering the fray and dominating the area. Occupying the most profitable positions maximizes profits and keeps competitors at bay.
Cafè Alpin
4 V-Curve Piaggio Ape/a>
Artari
3 Ape V-Curve
1 V-Smart Piaggio Ape
Increasing Service Capacity
During high-attendance events or in particularly popular locations, a single food truck may not be enough to handle the volume of customers. Having multiple units allows serving more people at the same time, reducing waiting times and improving customer experience.
Diversifying the Offer
Different food trucks can be equipped or themed differently to offer varied menus or culinary experiences even within the same geographic location. This can attract a broad spectrum of clientele with varied tastes and preferences.
Itinerant Street Food
3 V-Curve Piaggio Ape
Operational Flexibility
In case of mechanical failures or scheduled maintenance, having more than one vehicle ensures that the activity can continue without interruptions. Moreover, two vehicles allow the company to easily adapt to particular seasons or events, allocating more resources where and when they are most needed.
Increasing Brand Visibility
More circulating food trucks with the company’s branding increase brand visibility. This can serve as a powerful marketing tool, especially if the vehicles are aesthetically well-cared for and recognizable.
Consorzio Asti DOCG
2 V-Curve Piaggio Ape
Aperol
1 Piaggio Porter Craft X
1 V-Curve Piaggio Ape
1 Wolkswagen T2 Van
Lavazza
1 Airstream Trailer
2 Vintage Food Trucks
Experimenting with New Concepts or Products
A company can use an additional food truck to test new menu concepts or business strategies without compromising the operation of the main vehicle. This allows for a more cautious approach to innovation, reducing associated risks.
Martini
1 Piaggio Ape Classic
1 Airstream Trailer
Brazzale
2 NV Food Trucks
Private Events and Catering
With more food trucks, the company can also cater to private events, parties, weddings, or corporate events, opening up an additional stream of revenue.
Fabrique des Burgers
3 Professional Food Trucks
Home Delivery
The availability of additional food trucks makes it possible to offer delivery service without giving up a previously acquired advantageous position.
BBQ Valdichiana
1 Piaggio Ape Classic
1 NV Food Truck
Complementarity of Food Trucks
Different models can perform different functions. For example, a company may purchase a Food Truck Pro X to use as a mobile restaurant and a Yield Trailer to use as a complementary bar-cocktail service.
Street Arbre
1 V-Curve Piaggio Ape
1 NV Food Trucks
The Hamburger Foundation
1 Trailer
1 Professional Food Truck
Tr3vor
1 V-Curve Piaggio Ape
1 Professional Food Truck
In essence, fleets of food trucks allow scaling operations, exploring new markets, and satisfying a wider clientele with greater flexibility and resilience.
The purchase of 2 or more food trucks can respond to a pre-established plan or follow the unexpected success of an initial investment.
At VS, we testify with great satisfaction to the recurrence of both scenarios.
