In many European countries, there was a time when hamburgers were considered to be fast food which was prepared with less than stellar ingredients.
Hamburgers were associated with chains like McDonald’s and Burger King, places where one compromises quality for convenience.
Today things are much different. Once a typical fast-food product, the hamburger has become a meal which is fully integrated into popular customs and becoming more and more of a genuine gourmet dish.
In the end, it’s not that big of a surprise. The versatility of these sandwiches allows for experimentation with one’s culinary imagination.
Countless websites host loads of recipes for making gourmet hamburgers at home:
- premium burgers (Chianina, Angus, Scottona, etc.)
- cheese-based burgers (cheddar, gorgonzola, fontina, brie, etc.)
- vegan burgers
- fish burgers (salmon, tuna, etc.)
Gourmet and local hamburger joints, along with restaurants offering hamburgers, are constantly opening in cities around the world. Throughout Europe, there has been an increase in small chains which focus on high-quality products.
Consequently, there has been an increase in requests for custom burger trucks by restaurants, fast food chains, and even entrepreneurs who are intent on starting a business which takes advantage of a food truck’s mobility.
Burger food trucks used as extensions of fixed locales or businesses on their own
Hamburgers are easy to cook and quick to prepare. Their use goes back many years, especially in the USA where, alongside hot dogs, they are one of the most traditional street foods and ideal for those who don’t have much time to eat at lunch or during the day.
They constitute a complete meal which meet the needs of customers and are rather profitable for food truckers, as one can prepare and sell many in a short amount of time.
A burger truck is the simplest and most effective way to sell hamburgers because it greatly reduces the initial investment and maintenance costs compared to hamburger joints and fast food chains.
Its biggest advantage is that it can go where the customers are, instead of passively awaiting them in a fixed locale.
Plus, there are countless locations where burger trucks can be placed:
- outlets and shopping centers
- ski sites
- water and amusement parks
- large hotels
- catering service for private events
It’s impossible to name all the places fit for hamburger sales on a custom-made food truck.
Burger and gourmet sandwiches can provide lots of culinary choices in locations such as:
- exposition centers and sector fairs
- museum spaces
- office parks
- company events
- luxury resorts
- private parties and festivals
Moreover, vehicle customization is an extraordinary branding tool which is key for many companies when choosing a burger truck to expand their businesses.
Some burger truck models by VS Veicoli Speciali for the European market
PROFESSIONAL FOOD TRUCK
NV FOOD TRUCK
PIAGGIO APE V-CURVE
VINTAGE FOOD TRUCK
THF – The Hamburger Foundation