Over the last few years, enjoying food in the streets and other outdoor spaces has come back strong. Food trucks in particular have established themselves as an effective and trendy means for managing street food and beverage sales. In fact, street food and street drinks go hand...
It is no longer news that food trucks are an excellent marketing tool. The era of roughly built food trucks for markets, is long gone. Poorly manufactured products, which do not meet the legal requirements, are still numerous, but they have been totally outclassed by productions...
Even in times when the global economy is not ideal, the food service sector can always offer an opportunity for success to whom has something good and original to offer on the market. In the last years, especially in street food, we witness a great buzz...
Big companies have always been in the vanguard of creating new marketing and promotional strategies for their brand. They have capitals to invest and marketing agencies with experts that work to bring them to success. It is no surprise that they can organize sponsored events and...
Biraghi SpA, an Italian specialized dairy company that sells its products on the whole national territory, is the biggest dairy transformation industry in Piedmont. Biraghi always stood out to be a company well founded in traditional values but also with an eye on innovation, not...
The business idea comes from Francesco Orrù, a 21 years old Economics student who, with the help of his father, wanted to go into the street food business in Sardinia, where street food is a solid tendency and a valid alternative to normal restaurants. The Itinerant...
Eventually innovation would embrace the street food sector as well, especially in food truck branch, and the innovation process touches all technologies, not only concerning design but also research on materials, attention to health and energy saving. VS Veicoli Speciali has been involved in innovating food...