In today’s competitive landscape, companies are constantly looking for innovative ways to stand out, engage customers, and create memorable experiences. A custom food truck is no longer just a vehicle for selling food: it’s a strategic marketing tool, a versatile commercial asset, and an investment...
In recent years, the world of street food has changed faster than many operators could have imagined. A food truck is no longer “just” a well-equipped vehicle and a good product: today, those who work on the street compete with delivery apps, structured fast-food chains,...
Running a food truck doesn’t just mean “making sandwiches wherever people are.” It mainly means knowing how to plan a full year of activities, making the most of the opportunities each season offers and mitigating weaker periods. In this article we’ll cover: where to use a...
Starting a mobile food business is an attractive opportunity for many entrepreneurs, as food trucks represent one of the most dynamic and profitable models in the food service industry today. But behind the freedom of serving your dishes (or products) anywhere lies a vehicle that must...
The culture of street food and mobile catering is not just a temporary culinary trend, but a revolution that is redefining the way we relate to food and mealtime. In the throbbing heart of modern cities, amidst the constant hustle and bustle of people, lies a...
In Italy, the art of coffee roasting is an ancient one. Giuseppe Artari founded his first shop in 1886 in Morgex, on the slopes of Mont Blanc in the Aosta Valley. After a few years, he decided to create his own workshop to roast coffee directly. From...
It's a well-known fact that a successful restaurant or establishment can stay open for many years. Less known is the realization that even a street food business can stay on the crest of the wave for years, generating profits and fame for peddlers. Below, we present 8...
The frontiers of marketing are limitless. The company Fonti di Vinadio SpA demonstrates it once again by purchasing a new retro-style food truck to promote their flagship product: Acqua Sant’Anna. Their beautiful converted Citroën Jumper Type H promo truck, for participation in promotional events and initiatives,...
Big companies have always been in the vanguard of creating new marketing and promotional strategies for their brand. They have capitals to invest and marketing agencies with experts that work to bring them to success. It is no surprise that they can organize sponsored events and...
Street food, food truck and vintage are the three keywords for the adventure of Kostina, a business idea of Mr. Giuliano Castrenze and of the Chef Michele Bontempi, the owner of the restaurant La Dispensa di San Felice del Benaco, on the Garda Lake. Street food...