Macelleria Scaglia brings Roman-style pinsa to the streets of Bra and Cuneo with a mobile pizza truck built on a Piaggio Porter FX; a project designed to enhance the brand and reach new customers through one of the most popular products in Italian street food: pizza by the slice.
The vehicle is designed to work in a variety of settings, including markets, trade fairs, local events, commercial areas and food festivals. Thanks to the compact size of the Piaggio Porter and a well-organised interior layout, the food truck makes it possible to manage the entire process of preparing, storing, baking and displaying Roman-style pinsa in a clean and professional way.
Technical equipment of the GOOD CONCEPT mobile pizza truck:
From the butcher’s shop to a mobile pizza truck, starting with the finest sausage from Bra: Good Concept is a clear example for pizzerias, bakeries, delicatessens, restaurateurs and food retailers that want to enter the world of street food or strengthen their presence outside the traditional shop.
For Macelleria Scaglia, the food truck works both as a promotional showcase and as a sales vehicle, bringing the quality of the shop onto the road, reaching new customers and taking part in the most interesting events in the local area.
Converted into a food truck with an oven, refrigerated display counter and everything needed for impeccable service, the Piaggio Porter FX is perfectly suited to selling pizza by the slice, focaccia-style flatbreads, savoury baked products and other bakery specialities in an efficient and professional way.
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