The popularity of food trucks has distracted from the fact that beverage companies are also exploring the potential of these vehicles for selling cocktails and aperitivi. Premium brands like Martini, Aperol, Schweppes and Signorvino have all purchased food trucks specialized in the sales of beverages (i.e.,...
Over the last few years, enjoying food in the streets and other outdoor spaces has come back strong. Food trucks in particular have established themselves as an effective and trendy means for managing street food and beverage sales. In fact, street food and street drinks go hand...
Contrary to what one might think, tourism is one of the international economy’s most dynamic and innovative sectors. Subject to intense competition and the continual emergence of new demands, businesses cannot take a wait-and-see approach. The growing demand for unique and special services encourages innovation and the...