These days, it’s not unusual to come across a mobile food truck parked in a village square, near an office, or even at a wedding.
With over 3,000 vehicles counted across France, this sector is constantly growing, attracting both talented chefs and entrepreneurs in search of new profit opportunities.
The French market, traditionally linked to the culture of sitting down for meals, is increasingly embracing this form of quick, yet original and high-quality, dining.
Once considered a quirky import from overseas, food trucks have now firmly rooted themselves in French culinary culture.
Combining the pleasure of direct contact with customers and a nomadic spirit perfectly in tune with the times, food trucks are winning over a growing audience of enthusiasts, both in France and abroad.
Beyond their dynamic and friendly style, mobile food trucks outline a WINNING BUSINESS MODEL: low investment, many commercial opportunities, high profit margins, and a strong boost to brand image.
10 food trucks that make your mouth water at first glance
1.
Name: Michel et Augustin
Model: Ape Smart Electric
Region: Paris
Made famous by their delicious shortbread cookies, Michel et Augustin are now a well-known brand across France, with bakeries and food shops in every city. This little bakery-on-wheels pops up all over Paris like a mischievous sprite, ready to surprise and delight Parisian food lovers.
2.
Name: Haut Mets’ghane
Model: Piaggio Porter Craft X
Region: Bourgogne-Franche-Comté and Jura
Homemade dishes and local specialties, all in one food truck. Based in Les Moussières, Haut Mets’Ghane combines freshly made meals with a selection of typical gourmet products from the area. It sets up in town squares, parking lots and strategic spots throughout Bourgogne-Franche-Comté and the Jura region, right by the Swiss border, serving hot meals and take-away food to locals and commuters. They also offer home catering with tailor-made solutions for any occasion.
3.
Name: Pizzeria Don Carlo
Model: Ape Smart
Region: Strasbourg
His name is Carlo, but everyone calls him Don Carlo, the most entertaining pizza maker in France. With his tiny mobile pizzeria, he’s become a household name, hired for weddings, birthday parties, and events to serve the most authentic Neapolitan pizza. The French press and TV love to talk about him, but Don Carlo stays humble, always smiling, serving piping hot pizzas full of the flavors of his homeland.
4.
Name: Wine Truck Event Chez Filou
Model: NV Food Truck
Region: Paris and Eure et Loir
This beautiful drink food truck is the extraordinary project of Philippe and Lucie, a father–daughter duo united by their passion for fine wine and good food. Philippe, actor, director, and artistic director, developed a love for natural and sustainable wines during his travels and through his encounters with Japanese gastronomy. Lucie, an expert in communications and event planning, also works in her father’s theatre company. Together, they created a wine truck to form a traveling catering company offering new culinary experiences, quality products and plenty of cheer.
5.
Name: Knack Eat
Model: Ape Piaggio V-Curve® Electric
Region: Alsace
Knack Eat serves takeaway sausages from a quiet and eco-friendly Piaggio three-wheeler. Available for fairs, corporate events, private parties, and home delivery, Knack Eat brings a burst of flavor, color and optimism wherever it goes.
6.
Name: BBQ Texan
Model: NV Food Truck
Region: Toulouse
We may be in southwest France, but when BBQ Texan rolls in, it’s straight to the American West. The atmosphere heats up, the grill sizzles and the meat cooks just enough to thrill the crowd. From corporate events to fairs, festivals, open-air markets, sports gatherings, weddings, and private parties, Texan barbecue appears wherever the hunger for meat and creative energy rule.
7.
Name: Chenonceau
Model: Ape Piaggio TR®
Region: Loire Valley
Among the stunning castles of the Loire Valley, one offers visitors an extra touch of magic. In the vast and spectacular gardens of the Château de Chenonceau, guests can enjoy refreshments from a charming little mobile kiosk serving top quality drinks and snacks, a royal worthy bar service.
8.
Name: Rice Repuplic Reunion
Model: Piaggio Porter Craft X
Region: Réunion
Two burger joints on the French island of Réunion made a name for themselves by introducing Japanese flavors to the local cuisine, but they didn’t stop there. The Shiso Burger team went further, launching a colorful Piaggio Porter food truck equipped to cook donburi, curry bowls and hearty salads with katsu, salmon or tofu, Japanese cuisine with a dash of local tradition. Now that they’re on wheels, nothing can stop them.
9.
Name: Caffè Artari
Model: Ape Piaggio V-Curve & V-Smart
Region: Paris and Versailles
From the Aosta Valley, a red wave strikes the heart of France. Emporio Artari, a historic Italian coffee brand, has unleashed four three-wheeled mobile coffee shops, making a splash between Paris and Versailles. They mostly frequent local markets but also appear in shopping centers and village fairs. This is how coffee artistry is promoted joyfully and colorfully.
10.
Name: ED traiteur
Model: NV Food Truck
Region: Alsace
Ready for delivery and soon in operation, ED Traiteur is the food truck Émilie and Damien had long dreamed of. They are going to offer catering for weddings, baptisms, communions, private parties and corporate events. Professionalism is guaranteed: Émilie, a maître d’, will lead her team to make every event perfect, while Damien, a Michelin-starred chef, will delight guests with exquisite dishes based on local, seasonal ingredients. Drinks and aperitifs will be also on hand to liven up the atmosphere.
If even one of these food trucks has sparked your enthusiasm, get in touch with us, you could have your own brand-new one in just a few months.
