Refrigerated Food Trailer Rapelli

About This Project

Rapelli, a historic Swiss brand known for its cured meats and delicatessen products, has taken its retail and brand experience beyond traditional channels. After introducing a Deli Food Truck, the company expanded its mobile presence with this refrigerated food trailer, a solution designed not just to transport products, but to showcase them at their best.

This trailer works as a true travelling delicatessen: a space where products are not hidden, but displayed, narrated and sold. With curated shelves, a visible display and a walk-in refrigerated area, Rapelli can present its assortment — from cured meats to cheeses and specialty items — in a way that enhances perceived quality and invites customers to engage.

Unlike a simple sales unit, this custom food trailer becomes part of the brand strategy. It allows the company to be present at markets, fairs, events and high-traffic locations, maintaining product integrity while creating a direct connection with consumers.

The RAPELLI refrigerated food trailer’s equipment:

Refrigerated trailer
Walk-in storage space
Wall display cabinet
Display shelving
Internal doors with double-glazed infill
Sign on closable roof
Extendable awning
2 whiteboards
230V 16A electrical system

For producers of cured meats, cheeses and gourmet products, a refrigerated food trailer is more than a logistical tool, it is a mobile point of sale, a showroom and a brand amplifier in one. It allows you to control how your products are presented, preserve their quality and position your brand in premium contexts without relying on third-party distribution.

This mobile setup is a way to meet customers where they are, tell your story directly and turn every location into a curated retail experience.