Vegan Food Truck La Vie

About This Project

Just outside Paris, 77 Foods — the team behind La Vie — brings its bold, plant-based vision to the street with a vegan food truck that is as striking as its mission. Bright pink, graphic and instantly recognisable, this truck communicates a new way of thinking about what we eat.

La Vie has built its reputation on reimagining meat classics through plant-based alternatives with a strong focus on taste, texture and sustainability. This vegan food truck becomes the perfect extension of that philosophy, a mobile space where people can discover the product directly, in a relaxed and engaging setting.

From burgers to street food favourites, everything is designed to be fast and flavourful, without compromising on quality. The format works perfectly for events, brand activations and urban locations where visibility and direct interaction with the audience are key.

Build specifications of the Vegan Food Truck LA VIE:

NV Food Truck
1 refrigerated display
1 two-door freezer
1 technical compartment with retractable panel for the 15L generator tank
1 gas oven
1 extractor hood
1 storage compartment with two sliding doors
1 dropdown sign
2 eight-liter gas fryers
1 wooden open compartment on the ceiling with 5 LED spotlights
1 gas smooth plate
1 open shelf
Rear camera
1 custom-made, two-door fridge column (700 lt) with a remote-controlled motor
1 folding shelf for customers
3 3000°K LED strips along the entire length of the interiors
6 LED spotlights on the side door
6 16A Schuko sockets
230V 32A electrical system with thermomagnetic circuit breaker on each user
Independent water system with hot water
TEC29 Dometic generator

A vegan food truck like this is not just a sales channel, it is a communication tool. It allows food brands to test markets, activate communities and make their products tangible, turning plant-based food into an experience people try and remember.

Tell us how you would bring your vegan concept to the street. We will design your mobile food truck around it.