Event Truck Armani

About This Project

Ground Control is a company in Milan specialized in communications and events. The latter are the bread and butter of the big fashion companies like Armani. How do you take advantage of organizing events for Armani to promote the brand in an elegant and original way? Here’s an idea: manage the food and drink catering on your own on an event truck based on the most iconic 3-wheeler in the world.

Main features of the ARMANI Event Truck:

Electric Piaggio Ape V-Curve®
150 lt fridge
130 lt Freezer
Independent water system with hot water
Open storage space
230V lithium battery
Open shelving with electrical connections for the cash register
16A Schuko sockets
LED lighting
230V 16A electrical system with circuit breaker
Ceiling shelving along the perimeter

The Armani event truck is a compelling example for brands looking for a mobile setup capable of enhancing the brand experience. Clean lines, attention to detail and a strong visual identity show how aesthetic values can extend naturally into the wider event environment.

For fashion houses and communication agencies, this kind of solution offers full control over the way hospitality is presented. From curated drinks to light catering, every element can reflect the same language as the collection, the campaign or the event space.

Whether used for a fashion show, a pop-up activation or a private event, a tailor-made vehicle can move with the brand and adapt to different settings while maintaining visual and stylistic consistency.

Projects like this show how a food truck can become a natural extension of a brand’s image and event strategy.