Cheese Truck Biraghi

About This Project

Born from a partnership between Biraghi and VS Veicoli Speciali, this bright yellow Renault Master cheese truck was created to bring dairy products straight to the public, where attention is highest and purchasing is easiest: markets, fairs, events and the entrances of major retail hubs.

The cheese truck is the centerpiece of the “Biraghi Truck Tour”: a travelling, direct-to-consumer activation built to encourage tastings, on-the-spot sales, promotional pricing and coupon distribution, a proven formula for dairy brands that want to convert curiosity into immediate revenue.

Main characteristics of the Cheese Truck “Biraghi”:

Renault Master
Column fridge 600L
Drop in display
Cash desk space
Garbage hopper
Illuminated display with sliding doors
Independent water system with hot water
LED Lighting 3000°K
Generator Tec 60 Dometic
Plants in legal standard

If you’re a dairy brand aiming to grow visibility and sales, a cheese truck like this is much more than a vehicle, it’s a mobile showroom + tasting bar + pop-up store that lets you meet customers face-to-face, explain your products and sell them immediately with full control over presentation and pricing.

Whether you want a roadshow across regions, weekend placements outside shopping centres or a presence at major events, we can customise your event truck to sell, not just to show. Contact us today and let’s design the perfect setup together: cold-chain display, storage, service counter, lighting, utilities and full compliance.