{"id":25311,"date":"2018-05-31T14:00:19","date_gmt":"2018-05-31T12:00:19","guid":{"rendered":"https:\/\/www.vsveicolispeciali.com\/marketing-e-comunicazione-per-promuovere-food-truck\/"},"modified":"2024-08-27T11:55:27","modified_gmt":"2024-08-27T09:55:27","slug":"marketing-et-communication-pour-promouvoir-votre-food-truck","status":"publish","type":"post","link":"https:\/\/www.vsveicolispeciali.com\/fr\/marketing-et-communication-pour-promouvoir-votre-food-truck\/","title":{"rendered":"Marketing et communication pour promouvoir votre food truck"},"content":{"rendered":"<p>Il fut un temps o\u00f9 existaient des kiosques et des <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/amenagement-vehicules-magasin-commerce-ambulant\/\" target=\"_blank\" rel=\"noopener\">camions magasins<\/a> arrang\u00e9es sans grandes pr\u00e9tentions, la <strong>vente de nourriture de rue<\/strong> comme solution improvis\u00e9e pour joindre les deux bouts, peu de professionnalisme, aucune attention \u00e0 la communication, des activit\u00e9s de marketing\u2026 quoi ?<\/p>\n<p>Il semble qu&rsquo;une \u00e8re soit pass\u00e9e depuis que l&rsquo;activit\u00e9 du <strong>food trucker<\/strong> se limitait pratiquement \u00e0 trois \u00e9tapes :<\/p>\n<ul class=\"lista\">\n<li>Am\u00e9nager un camion pour le transport et la pr\u00e9paration de la nourriture \u00e0 vendre ;<\/li>\n<li>Se procurer les mati\u00e8res premi\u00e8res pour \u00e9laborer les produits ;<\/li>\n<li>Identifier et \u00ab conqu\u00e9rir \u00bb une place o\u00f9 se positionner avec son v\u00e9hicule.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Aujourd&rsquo;hui, celui qui se limite \u00e0 ce profil d&rsquo;entrepreneur est vou\u00e9 \u00e0 l&rsquo;\u00e9chec.<\/p>\n<p>La qualit\u00e9 des <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/amenagement-vehicules-magasin-commerce-ambulant\/food-truck-camion-magasin-pour-vente-ambulante\/acheter-un-food-truck-personnalise\/\">camions food truck<\/a> et de l&rsquo;offre culinaire a \u00e9norm\u00e9ment augment\u00e9, la <strong>cuisine de rue<\/strong> n&rsquo;est plus un secteur mineur, une niche disqualifi\u00e9e et d\u00e9valorisante au sein du secteur de la restauration, mais une macro-tendance devenue \u00e0 la mode, aussi gr\u00e2ce au changement des habitudes alimentaires et des modes de consommation des repas.<\/p>\n<p>La concurrence dans le secteur de la <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/street-food\/\">street food<\/a> a augment\u00e9 de mani\u00e8re exponentielle, \u00e9galement en vertu de la participation de <strong>nouveaux acteurs<\/strong> disposant de capitaux importants et de ressources \u00e0 investir : restaurants, glaciers et p\u00e2tisseries \u00e0 succ\u00e8s, cha\u00eenes de restauration et de fast food, entreprises op\u00e9rant dans des secteurs diff\u00e9rents qui utilisent des food trucks et des cuisines itin\u00e9rantes comme outil de promouvoir leur marque et leurs produits\/services.<\/p>\n<p>Dans ce contexte, seul l&rsquo;entrepreneur qui mise sur la <strong>qualit\u00e9 des actifs<\/strong> (food truck et produits de haut profil), en les soutenant avec des <strong>strat\u00e9gies ad\u00e9quates de street marketing et de communication<\/strong>, peut conna\u00eetre le succ\u00e8s.<\/p>\n<p>&nbsp;&nbsp;<\/p>\n<h2>La strat\u00e9gie de marketing commence par le produit<\/h2>\n<p>Si un march\u00e9 est riche en concurrents, nous ne pouvons pas nous permettre de l&rsquo;aborder avec une offre m\u00e9diocre et superflue. Nous devons nous faire remarquer, rester grav\u00e9s dans la m\u00e9moire de nos clients.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6785\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande.jpg\" alt=\"Cr\u00eaperie mobile l'abeille gourmande sp\u00e9cialis\u00e9e dans les cr\u00eapes bretonnes sal\u00e9es et sucr\u00e9es, exemple d'une cuisine originale et de qualit\u00e9\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande.jpg 800w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande-300x225.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande-768x576.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-crepes-labeille-gourmande-700x525.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>C&rsquo;est pourquoi le <strong>produit<\/strong> vient en premier et doit \u00eatre \u00e9tudi\u00e9 avant de <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/comment-ouvrir-une-activite-de-street-food-labeille-gourmande-creperie-bretonne\/\" target=\"_blank\" rel=\"noopener\">d\u00e9marrer l&rsquo;entreprise de street food<\/a> et doit poss\u00e9der certaines <strong>caract\u00e9ristiques<\/strong> :<\/p>\n<ul class=\"lista\">\n<li>De haute qualit\u00e9 ;<\/li>\n<li>Adapt\u00e9 aux coutumes alimentaires des lieux o\u00f9 il est propos\u00e9 ;<\/li>\n<li>Se distinguant d&rsquo;une mani\u00e8re ou d&rsquo;une autre au niveau des ingr\u00e9dients, de la pr\u00e9paration ou de la pr\u00e9sentation ;<\/li>\n<li>Facilement consommable dans la rue et con\u00e7u pour l&#8217;emporter ;<\/li>\n<li>Adapt\u00e9 \u00e0 la saison pendant laquelle il est propos\u00e9.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nPour l&rsquo;identifier, il peut \u00eatre utile de r\u00e9aliser une <strong>\u00e9tude de march\u00e9<\/strong> en analysant qui sont et ce que proposent les concurrents d\u00e9j\u00e0 actifs dans la zone o\u00f9 vous envisagez de vous ins\u00e9rer.<\/p>\n<p>De plus, on peut chercher l&rsquo;inspiration en observant <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/street-food-dans-le-monde-8-idees-originales-a-succes\/\" rel=\"noopener\" target=\"_blank\">les id\u00e9es les plus originales des street foods<\/a> \u00e0 succ\u00e8s.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria.jpg\" alt=\"fast food truck pescaria\" width=\"1000\" height=\"800\" class=\"alignleft size-full wp-image-26198\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria.jpg 1000w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria-300x240.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria-768x614.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/fast-food-truck-pescaria-700x560.jpg 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em>Pescaria<\/em>, par exemple, a transform\u00e9 la tradition des sandwichs farcis aux fruits de mer en une street food gastronomique, rendue c\u00e9l\u00e8bre par une cha\u00eene de restaurants et un <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/pescaria-ouvre-un-fast-food-truck-pour-vendre-ses-sandwichs-gourmets\/\" rel=\"noopener\" target=\"_blank\">fast food truck tr\u00e8s sp\u00e9cial<\/a>.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria.jpg\" alt=\"le chef \u00e9toil\u00e9 pr\u00e9pare des plats de poisson frit et des sandwichs aux fruits de mer sur le fast food truck\" width=\"810\" height=\"299\" class=\"alignleft size-full wp-image-25924\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria.jpg 810w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria-300x111.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria-768x283.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/07\/food-truck-stellato-pescaria-700x258.jpg 700w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<p>L&rsquo;identification du produit est accompagn\u00e9e de la <strong>conception du nom de l&rsquo;activit\u00e9 et du design du logo<\/strong>, deux t\u00e2ches qui, \u00e0 moins de poss\u00e9der un talent personnel, devraient \u00eatre confi\u00e9es \u00e0 des professionnels.<\/p>\n<p>Une fois les piliers autour desquels l&rsquo;activit\u00e9 tourne \u00e9tablis, vient le moment de <a href=\"https:\/\/vs-foodtruck.fr\/\" rel=\"noopener\" target=\"_blank\">concevoir un food truck<\/a> coh\u00e9rent et \u00e0 la hauteur du d\u00e9fi. Il doit \u00eatre :<\/p>\n<ul class=\"lista\">\n<li>Conforme \u00e0 la loi pour ne pas encourir des sanctions ou des arr\u00eats d&rsquo;activit\u00e9 et, de toute fa\u00e7on, pour assurer la conservation et la manipulation ad\u00e9quates des aliments ;<\/li>\n<li>Ergonomique pour faciliter le travail \u00e0 bord ;<\/li>\n<li>Dot\u00e9 d&rsquo;\u00e9quipements de premi\u00e8re cat\u00e9gorie pour offrir un service de qualit\u00e9 aux clients ;<\/li>\n<li>Esth\u00e9tiquement beau, un <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/food-truck-et-design-duo-desormais-populaire-grace-a-vs-veicoli-speciali\/\" target=\"_blank\" rel=\"noopener\">food truck au design raffin\u00e9<\/a>, pour attirer l&rsquo;\u0153il des passants avant leur palais ;<\/li>\n<li>Affichant les r\u00e9seaux sociaux et le site web.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7061\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish.jpg\" alt=\"food truck alta gamma sanfish\" width=\"800\" height=\"561\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish.jpg 800w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish-300x210.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish-768x539.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-alta-gamma-sanfish-700x491.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Ici, soyons clairs, \u00e9conomiser quelques milliers d&rsquo;euros pour <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/amenagement-vehicules-magasin-commerce-ambulant\/food-truck-camion-magasin-pour-vente-ambulante\/acheter-un-food-truck-personnalise\/\">acheter un food truck<\/a> qui r\u00e9v\u00e9lera avec le temps ses limites n&rsquo;a aucun sens.<\/p>\n<p>C&rsquo;est le v\u00e9hicule dans lequel le <strong>commer\u00e7ant ambulant<\/strong> passe la majeure partie de sa journ\u00e9e de travail : moyen de transport, outil de travail, espace physique et espace de communication, tout en un.<\/p>\n<p>Si un <strong>investissement initial<\/strong> plus \u00e9lev\u00e9 se traduit par un <strong>concept de food truck<\/strong> \u00e0 la hauteur de ses attentes et en ligne avec les meilleures r\u00e9alisations disponibles, il ne faut pas h\u00e9siter ; l&rsquo;effort initial sera rembours\u00e9 cent fois.<\/p>\n<p>&nbsp;&nbsp;<\/p>\n<h2>Communiquer et promouvoir la combinaison food + truck<\/h2>\n<p>Au d\u00e9but, l&rsquo;accent a \u00e9t\u00e9 mis sur la qualit\u00e9 du produit parce qu&rsquo;<strong>un bon produit est plus facile \u00e0 pr\u00e9senter au public et aux clients potentiels<\/strong>. Dans ce sens, il ne faut pas prendre pour acquis que la bonne nourriture de rue se vend d&rsquo;elle-m\u00eame et que le bouche-\u00e0-oreille suffit pour la promouvoir.<\/p>\n<p><strong>Le produit doit \u00eatre \u00ab\u00a0expliqu\u00e9\u00a0\u00bb<\/strong> avec une communication qui met en avant ses caract\u00e9ristiques distinctives, les qualit\u00e9s qui le rendent unique.<\/p>\n<p>Sur le site web, dans les r\u00e9seaux sociaux, \u00e0 travers les graphiques du food truck, gr\u00e2ce aux emballages et aux contenants \u00e0 emporter, chaque espace et chaque canal doivent \u00eatre exploit\u00e9s pour communiquer, intriguer et convaincre de la bont\u00e9 de sa street food.<\/p>\n<p><strong>Les nouvelles technologies et les nouveaux canaux<\/strong> ne remplacent pas mais compl\u00e8tent les strat\u00e9gies traditionnelles bas\u00e9es sur des flyers, le bouche-\u00e0-oreille et les communications verbales.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7064\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione.jpg\" alt=\"food truck esempio marketing comunicazione\" width=\"800\" height=\"578\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione.jpg 800w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione-300x217.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione-768x555.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/food-truck-esempio-marketing-comunicazione-700x506.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><strong>Le marketing traditionnel et le marketing non conventionnel<\/strong> vont de pair :<\/p>\n<ul class=\"lista\">\n<li>Avec le v\u00e9hicule, les tableaux noirs affichant le menu du jour et les panneaux promotionnels, on fait du street marketing.<\/li>\n<li>Avec le site web et les r\u00e9seaux sociaux, on fait du web marketing et du storytelling, en communiquant le programme des d\u00e9placements et des \u00e9v\u00e9nements auxquels on participera, en publiant les photos et vid\u00e9os les plus belles et significatives.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Les festivals et les \u00e9v\u00e9nements (pas seulement de street food) constituent des occasions suppl\u00e9mentaires, non seulement commerciales mais aussi promotionnelles, \u00e0 exploiter pleinement.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar.jpg\" alt=\"aperol food truck cocktail-bar dans un \u00e9v\u00e9nement\" width=\"1200\" height=\"800\" class=\"alignleft size-full wp-image-26158\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar.jpg 1200w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar-300x200.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar-1024x683.jpg 1024w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar-768x512.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2024\/08\/aperol-food-truck-cocktail-bar-700x467.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Personne ne l&rsquo;a mieux compris qu&rsquo;<strong>Aperol<\/strong>. La c\u00e9l\u00e8bre multinationale de boissons alcoolis\u00e9es a <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/les-cocktail-trucks-daperol-font-ecole\/\" rel=\"noopener\" target=\"_blank\">achet\u00e9 4 cocktail-bar trucks<\/a> pour participer \u00e0 des \u00e9v\u00e9nements et organiser les siens.<\/p>\n<p>Tout contribue \u00e0 <strong>accro\u00eetre la notori\u00e9t\u00e9 du food truck<\/strong> et de son offre alimentaire ; il faut \u00eatre ing\u00e9nieux, cr\u00e9atif : comme le montre Francesco Orr\u00f9, un jeune de 21 ans qui a lanc\u00e9 le projet <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/en-sardaigne-3-food-truck-piaggio-ape-pour-un-projet-entrepreneurial-unique\/\" rel=\"noopener\" target=\"_blank\">Itinerant Street Food<\/a> \u00e0 Cagliari et le promeut \u00e0 travers un format de style t\u00e9l\u00e9visuel avec des chefs aspirants qui se d\u00e9fient \u00e0 bord de trois ape food trucks.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/les-strategies-gagnantes-des-food-trucks-a-succes\/\" target=\"_blank\" rel=\"noopener\">R\u00e9ussir dans le secteur de la street food<\/a> aujourd&rsquo;hui n\u00e9cessite une vari\u00e9t\u00e9 de comp\u00e9tences pratiques, communicatives et relationnelles. Il faut \u00eatre un entrepreneur \u00e0 part enti\u00e8re, conna\u00eetre le march\u00e9 et ma\u00eetriser suffisamment les techniques de communication et promotionnelles.<\/p>\n<p>Un beau d\u00e9fi, certes, mais aussi une opportunit\u00e9 de gain importante, surtout pour ceux qui embrassent <strong>la street food comme activit\u00e9 compl\u00e9mentaire<\/strong> d&rsquo;un business plus \u00e9tendu et articul\u00e9.<\/p>\n<p><a href=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7070\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant.jpg\" alt=\"the hamburger foundation esempio di imprenditori che hanno cominciato con un food truck per poi aprire il ristorante\" width=\"800\" height=\"592\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant.jpg 800w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant-300x222.jpg 300w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant-768x568.jpg 768w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/the-hamburger-foundation-food-truck-and-restaurant-700x518.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Il existe des <strong>exemples d&rsquo;entrepreneurs<\/strong> et de <a href=\"https:\/\/www.vsveicolispeciali.com\/fr\/yorann-vandriessche-chef-francais-etoile-michelin-restaurant-2-food-trucks\/\">chefs<\/a> qui ont commenc\u00e9 avec un restaurant traditionnel puis ont achet\u00e9 un food truck pour donner plus de visibilit\u00e9 \u00e0 leur activit\u00e9, et \u00e0 l&rsquo;inverse, des exemples de personnes qui ont commenc\u00e9 par une activit\u00e9 itin\u00e9rante puis ont ouvert des \u00e9tablissements \u00e0 emplacement fixe.<\/p>\n<p>Ce sont toutes des sources d&rsquo;inspiration, des gens qui ont su mettre en \u0153uvre de <strong>bonnes strat\u00e9gies publicitaires, de marketing et de communication<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-25311 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vsveicolispeciali.com\/fr\/marketing-per-promuovere-food-truck-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/marketing-per-promuovere-food-truck-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/marketing-per-promuovere-food-truck-150x150.jpg 150w, https:\/\/www.vsveicolispeciali.com\/wp-content\/uploads\/2018\/05\/marketing-per-promuovere-food-truck-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il fut un temps o\u00f9 existaient des kiosques et des camions magasins arrang\u00e9es sans grandes pr\u00e9tentions, la vente de nourriture de rue comme solution improvis\u00e9e pour joindre les deux bouts, peu de professionnalisme, aucune attention \u00e0 la communication, des activit\u00e9s de marketing\u2026 quoi ? Il&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[27],"tags":[181,184,378],"class_list":["post-25311","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news-fr","tag-food-truck-achat","tag-ouvrir-un-food-truck","tag-marketing-food-truck","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing et Communication pour Promouvoir votre Food Truck<\/title>\n<meta name=\"description\" content=\"Comment faire la publicit\u00e9 de votre food truck pour \u00eatre trouv\u00e9 et communiquer les produits et votre marque. 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