{"id":9143,"date":"2018-09-21T15:39:28","date_gmt":"2018-09-21T13:39:28","guid":{"rendered":"http:\/\/www.vsveicolispeciali.com\/cibo-di-strada-nel-mondo-8-idee-originali-di-successo\/"},"modified":"2023-12-13T14:52:59","modified_gmt":"2023-12-13T13:52:59","slug":"street-food-around-the-world-8-original-successful-ideas","status":"publish","type":"post","link":"https:\/\/www.vsveicolispeciali.com\/en\/street-food-around-the-world-8-original-successful-ideas\/","title":{"rendered":"Street food around the world: 8 original and successful ideas"},"content":{"rendered":"

Street food culture<\/strong> and eating on the road is booming like never before. Street food sector is expanding and evolving<\/strong>: new ideas, innovative ways of selling and eating food, new dishes and new food trucks are created to push success and profits of new business activities<\/a> lauched by companies and private citizens. <\/p>\n

Let’s see some of the most original initiatives around the world<\/strong>.<\/p>\n

  <\/p>\n

Amazing food trucks: 5 examples around the world<\/h2>\n

 
\nPEOPLE’S BAO<\/strong><\/p>\n

 
\n\"people's<\/a>
\n <\/p>\n

A food truck created in Washington D.C. a few years ago with the aim of relaunch Chinese street food<\/strong> on the East Coast. <\/p>\n

The BAO<\/strong> (small bag) is a kind of steam cooked bun originally from Northern China but diffused in many regions of Asia as a typical quality fast food. A small sandwich<\/strong>, warm and soft, enriched with the most different ingredients, typically: meat, pork, chicken, duck, vegetables, sauces and spices.<\/p>\n

People\u2019s BAO<\/strong> drives around Columbia District bringing flavor and color to many Americans that welcome the bao panda with a big smile. <\/p>\n

The marketing idea<\/strong> is good, the product original for the US market, graphic design and communication on the food truck are coherent with their message of goodness, cheerfulness and closeness. <\/p>\n

  
\nCHOUX D\u2019ENFER<\/strong><\/p>\n

 
\n\"kiosk<\/a>
\n 
\nIn Paris, a Michelin-starred chef and an avant-garde baker, Alain Ducasse e Christophe Michalak, opened a kiosk that sells gourmet bign\u00e9<\/strong>. <\/p>\n

However, that of the great chefs who give themselves to street food<\/a> is also an Italian trend.<\/p>\n

Traditional bign\u00e9 is transformed and contaminated with new tastes and bold flavor combinations according to the flair of the two creative talents that associated to launch this street food project in the heart of Paris<\/strong>. <\/p>\n

In their high design kiosk Chouf D\u2019Enfer<\/strong> you will taste multilevel bign\u00e9 with black pepper flavor, salted caramel bign\u00e9 and many other inventions that will leave you with your mouth full.<\/p>\n

A very well-known product of the French tradition is innovated<\/strong> and elevated like an artwork to give it a strong identity and to build around it an adequate and high profile niche of market.<\/p>\n

The birth and positioning of this street food project<\/strong> is at the opposite of the first one (People\u2019s BAO) but the result is the same: success.<\/p>\n

  
\nDEL POPOLO<\/strong><\/p>\n

 
\n\"del<\/a>
\n 
\nWithout a doubt one of the most unforgettable food truck ever built. An itinerant pizzeria built with the integration of a truck and a sea container<\/strong>, with a wood fired oven and the front wall made in glass in order to see the inside. <\/p>\n

They sell Neapolitan pizza<\/strong> made with ingredients that come from local producer and from Italy. In San Francisco it\u2019s an institution. You can\u2019t resist the temptation of trying the pizza \u201cdel popolo\u201d and you will come back.<\/p>\n

In this case as well, the success was so big<\/strong> that Darsky, the owner, also opened a restaurant in a fixed location. <\/p>\n

Their motto was \u201cgastronomy on the move\u201d and they seem to have moved quite a lot.<\/p>\n

  
\nBIBIMBAP<\/strong><\/p>\n

 
\n\"bibimbap<\/a>
\n 
\nKorean street food in Melbourne. The Bibimbap<\/strong> is a bowl of mixed korean vegetables on which you lay tender meat in fillets from the many different types they offer. <\/p>\n

This is the main dish proposed and it is delicious. But you can side it with tasty Korean snacks and sweets, that they sell also with a catering service<\/strong>. <\/p>\n

The yellow trailer<\/strong> that spreads cheerfulness and Courtney\u2019s smile do the rest. <\/p>\n

What makes the success of this food truck really resounding is the fact that it is the result of online crowdfunding<\/strong>. Courtney was a graphic designer with an experience in marketing and brand identity in charge of this street food project. <\/p>\n

When you have a good and original ideal<\/strong>, people will love it. No kidding.<\/p>\n

  
\nKORILLA BBQ<\/strong><\/p>\n

 
\n\"korilla<\/a>
\n 
\nIn New York City there is a food truck everyone is talking about<\/strong> since its birth because the idea behind it is really brilliant and the result, in terms of taste, extraordinary.<\/p>\n

The original idea<\/strong> was taking the traditional Korean recipes (Koreas has a long tradition of street food) and contaminating them with other food traditions, like Mexican, to sell a tasty and colorful street food. <\/p>\n

Korilla BBQ<\/strong> sells grilled meat with handmade tacos and burritos, served with very spicy and rich condiments, according to the Korean tradition. <\/p>\n

 
\n\"Korilla<\/a>
\n 
\nHuge success. So big that today they added 4 restaurants to their first food truck<\/strong>, multiplying the brand popularity.<\/p>\n

In New York City<\/strong>, the tiger of the logo and the orange color are now a synonym of Korilla BBQ.<\/p>\n

  <\/p>\n

Amazing food trucks: 3 Italian examples <\/h2>\n

 
\nKOSTINA<\/strong><\/p>\n

 
\n\"citroen<\/a>
\n 
\nChef Michele Bontempi has a restaurant on Lake Garda famous for the delicous ribs<\/strong> prepared after 12 hours of marinate and 24 hours of vacuum-sealed cooking. <\/p>\n

Michele decided to offer a catering service<\/strong> and to promote his brand with a food truck vintage<\/strong> with a strong communicative strenght. He opted for a unique vehicle, the new Citro\u00ebn H converted in an itinerant restaurant<\/a> that can serve warm meals in all kinds of public and private contexts.<\/p>\n

His idea is simple and unique, the food truck is amazing and the success guaranteed.<\/p>\n

Kostina<\/strong> is a vintage food truck built on a brand new vehicle and it can give a new light on any company that would like to organize an event offering an innovative and classy service. <\/p>\n

The vehicle itself is both a marketing and working instrument<\/strong> that can be used in private and corporate contexts (weddings, parties, birthdays\u2026)<\/p>\n

  
\nLUPPOLA<\/strong><\/p>\n

 
\n\"la<\/a>
\n <\/p>\n

An Ape Piaggio converted in itinerant brewery<\/a> with an integrated tap system.<\/p>\n

The Ape was born from the idea of Carlo Barile<\/strong> and it is a gem. With its 3 integrated taps, it can serve tap beer in events where big volumes are needed. <\/p>\n

The Ape offers a catering service<\/strong> in Genova and province and it\u2019s always more requested in public and private events.<\/p>\n

Beer is one of the most popular drinks around the world, but there are still a few food trucks that sell beer<\/strong> in an itinerant way. Luppola fills in the market void and takes advantage of the small competition in this small big niche of market.<\/p>\n

Website and social media<\/strong> are the instruments that Carlo Barile is using to promote his activity<\/strong> successfully.<\/p>\n

  
\nSU PRIMU \u2013 SU FRITTU \u2013 SU SEGUNDU<\/strong><\/p>\n

 
\n\"sardegna<\/a>
\n 
\nThe project of Francesco Orr\u00f9 is called Itinerant Street Food<\/a> and consists in 3 Ape food truck<\/strong> that drive around the city of Cagliari with 3 complementary food offers. <\/p>\n

Su Primu<\/strong> sells traditional Sardinian pasta and other first meals<\/p>\n

Su Segundu<\/strong> offers dishes made with meat and gourmet burghers<\/p>\n

Su Frittu<\/strong> is specialized in fried fish<\/p>\n

A business idea<\/strong> that turned out to be very popular in the city because it\u2019s original and fun, but it also offer quality food.<\/p>\n

3 Ape food truck<\/strong> that advertise each other constantly and a boy with smart ideas on how to promote a brand. Another example of a successful project.<\/p>\n

——-<\/p>\n

If you enjoyed this topic you might be interested in knowing more about 8 food trucks that never age<\/a>.<\/p>\n

  
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