{"id":2832,"date":"2017-01-02T16:11:26","date_gmt":"2017-01-02T15:11:26","guid":{"rendered":"http:\/\/www.vsveicolispeciali.com\/en\/?p=2832"},"modified":"2023-01-11T21:43:20","modified_gmt":"2023-01-11T20:43:20","slug":"good-reasons-to-buy-food-truck-beyond-festivals","status":"publish","type":"post","link":"https:\/\/www.vsveicolispeciali.com\/en\/good-reasons-to-buy-food-truck-beyond-festivals\/","title":{"rendered":"BEYOND FESTIVALS: SOME GOOD REASONS TO BUY A FOOD TRUCK"},"content":{"rendered":"

Think about it, where have you seen a food truck the last time? Most likely not just around the corner, but in some street food festival<\/strong> arranged by some local organization that, on the spur of the moment, has set up the umpteenth street food event<\/strong>.<\/p>\n

Street food is not only some jury-rigged festivals where you can find all sort of things, from market stands to food trailers<\/a> \u2013 badly – disguised as food trucks.<\/p>\n

As a matter of fact, there are much more organized street food events<\/a>, where attending profitably both in terms of gain and visibility. These events have strictly unavoidable admission parameters in order to guarantee high level standards.<\/p>\n

Here we do not talk about these kind of events, rather about different possible use of a food truck.<\/p>\n

In the last years, for different reasons, the street food industry<\/strong> has undergone a somewhat unexpected evolution. One of the most interesting aspect is that a lot of business men and institutions have embraced the use of these vehicles for the most diverse situations.<\/p>\n

Nowadays it is not hard to find a custom-outfitted Apecar<\/a> in an outlet store, in a golf club or in an airport. They are such adaptable and flexible in use that they can fit in every kind of location.<\/p>\n

A great number of companies and professionals made the decision to promote their business with a food truck<\/strong>, and the reasons are very simple: no taxation, low bureaucracy, low investment, flexibility in use, high appeal, selling activity together with original brand communication.<\/p>\n

The companies that decided to jump in the food truck industry<\/strong> are pretty different form each other: Aperol, with their T2 minivan has already travelled a thousand miles around Italy winning great success; Raspini<\/a> and their Apecar mixed promotional events in supermarkets with local fairs; Lavazza<\/a> serves coffees in the departures hall in Turin\u2019s airport with a Fiat 615, Mastri Birrai Umbri<\/a> attend every trade fair with attractive beer tasting. These are only a few examples of the hundreds of different contexts where food trucks can work and actually make a difference.<\/p>\n

But how can you place your food truck in an outlet store or a supermarket?<\/p>\n

The answer is easy and complex at once. First of all you need a project<\/strong> that stems from a product, coming through an original and functional food truck, to reach a strong communication in line with everything mentioned above. <\/p>\n

To build up such a project you need to rely on a competent food trucks builder<\/a>, which don’t just glue a few stickers on a van, but has the proficiency to outfit a food truck that meets the specific demands both of the clients and of the product.<\/p>\n

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