Today, the best food trucks<\/a> are made by structured companies<\/a>, which invest in technology and innovation, designing custom vehicles<\/strong> that can compete with traditional local cuisine and restaurants.<\/p>\n Customers are no longer just food truckers<\/strong> working in markets or by the roadside, but increasingly companies aiming to exploit the competitive advantages offered by food trucks.<\/p>\n Restaurant, tourism and hospitality operators were naturally among the first to realize the potential of itinerant catering<\/strong>, finding in food trucks the mobile variant of a service that has always been at the heart of their business.<\/p>\n The FOOD INDUSTRY has not been idle either, along with canning companies, frozen food companies, large food retailers<\/a> and the like.<\/p>\n For these businesses, food trucks are a great way to give visibility to their products and brand<\/strong> and, why not, to sell and make money.<\/p>\n Whether they house a fully equipped kitchen inside or are designed solely as display cases, FOOD TRUCKS built for companies in the food industry can be customised for the promotion and sale of any type of food product<\/strong>:<\/p>\n <\/p>\n The products can be offered directly to consumers or used as ingredients in the food truck kitchen<\/strong> to elaborate dishes and recipes of all kinds.<\/p>\n Thanks to their mobility, converted vehicles become highly effective marketing tools that can be used in a variety of commercial and promotional contexts:<\/p>\n <\/p>\n A very dynamic strategy<\/strong> is to use food trucks in PROMOTIONAL TOURS with various stops in different cities, regions or countries.<\/p>\n The Biraghi dairy company, for example, purchased a food truck and used it in various ways including promotional tours, such as the ‘Biraghi’s Truck Tour<\/a>‘ that passed through various Piedmonts\u2019 cities, placing it at the entrances of outlets and large shopping centres in the region.<\/p>\n Recently BIRAGHI<\/strong> sponsored the Giro d’Italia following 21 stages with its branded food truck<\/a> ready to promote its Biraghini snacks!<\/p>\n The delicatessen factory RAPELLI<\/strong> (from Switzerland) has acquired a beautiful deli food truck<\/a> used to sell hamburgers, focaccias and sandwiches, stuffed with its regional products.<\/p>\n
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