{"id":11702,"date":"2019-10-28T12:44:58","date_gmt":"2019-10-28T11:44:58","guid":{"rendered":"http:\/\/vsveicolispeciali.com\/citroen-type-h-per-promuovere-acqua-sant-anna-intervista-al-marketing-director\/"},"modified":"2023-01-10T15:10:21","modified_gmt":"2023-01-10T14:10:21","slug":"citroen-type-h-to-promote-acqua-sant-anna-interview-marketing-director","status":"publish","type":"post","link":"https:\/\/www.vsveicolispeciali.com\/en\/citroen-type-h-to-promote-acqua-sant-anna-interview-marketing-director\/","title":{"rendered":"A Citro\u00ebn Type H to promote Acqua Sant\u2019Anna: an interview with the marketing director"},"content":{"rendered":"

The frontiers of marketing are limitless. The company Fonti di Vinadio SpA demonstrates it once again by purchasing a new retro-style food truck<\/strong> to promote their flagship product: Acqua Sant\u2019Anna<\/strong>.<\/p>\n

Their beautiful converted Citro\u00ebn Jumper Type H<\/strong> promo truck<\/a>, for participation in promotional events and initiatives, is a breath of fresh \u201cwater\u201d on the streets of Italy.<\/p>\n

We interviewed Cristiana G., the company\u2019s marketing director, to learn more about this initiative and the strategy at the foundation of the acquisition of this business food truck<\/strong>.<\/p>\n

  
\n1. How did the idea of purchasing a promo truck come about? What goals did you set for yourselves?<\/strong><\/p>\n

At Sant\u2019Anna we always like to be innovative and try to get as close as possible to the public.
\nWhat better way to that than with our own food truck?<\/p>\n

2. What convinced you to choose VS Veicoli Speciali?<\/strong><\/p>\n

They had been recommended to us by our Citro\u00ebn Type H dealer.<\/p>\n

3. How did the collaboration play out from the conceptual design phase to the creation of the customized vehicle?<\/strong><\/p>\n

We immediately worked together in complete harmony.<\/p>\n

4. What makes your promo truck special? What are its strengths?<\/strong><\/p>\n

The color and surprise that it causes when it passes by. It gets itself noticed.<\/p>\n

 
\n\"vintage<\/a>
\n <\/p>\n

5. Where does it get used?<\/strong><\/p>\n

To support events.<\/p>\n

6. Who manages it? What skills are necessary to be able to manage a traveling business like this?<\/strong><\/p>\n

At the moment it falls under the responsibility of the Marketing Office that is working on getting the sales permits.<\/p>\n

7. How does this vehicle contribute to the promotion of the brand?<\/strong><\/p>\n

It is a mobile billboard with a huge impact.<\/p>\n

8. Are things going according to plan? Have there been any pleasant surprises?<\/strong><\/p>\n

There is difficulty in getting the permits with the city, but it\u2019s all normal bureaucracy.<\/p>\n

9. Any interesting tidbits or odd occurrences thanks to your promo truck?<\/strong><\/p>\n

None at the moment, but there is plenty of enthusiasm.<\/p>\n\n\t\t